I have some fond memories of the Betty Crocker brand, despite the fact that I would in no way buy any of their products now. Like the time I used their lemon cake mix to make a lemon-lime soda cake with pineapple curd. That was some pretty yummy stuff, unhealthy but yummy. Or the times in which I was too lazy to make my own cake and bought their pineapple upside-down mix. Well, those warm and fuzzy memories have been torn apart and scattered in the breeze.
I can imagine that you are asking ‘What happened that has traumatized you so much?’. Just the other day I found the Betty Crocker page on Facebook and pressed the ‘like’ button. I do this sort of thing to keep tabs on the unhealthy products that these types of companies are pushing. I then posted on their wall the following message:
If you made organic cake mixes you would make some people very happy. Just Saying. 🙂
Now, I see nothing wrong with what I wrote, I was just trying to tell them that if they made organic cake mixes it would be welcome by a group of people that their current products aren’t geared towards. Soon after that I saw them make a wall post asking ‘moms’ how they felt about one of their ads. I wrote the following response to them:
What about those of us who aren’t moms? *sniffle*
I was genuinely wondering why they would only ask ‘moms’ such a question. Childless women and even men also like cake and all sorts of desserts. I went happily around the net for about twenty minutes afterwards thinking that I had done nothing wrong. Boy, did I have a surprise waiting for me!
Betty Crocker not only deleted both my wall post and my response, they also banned me from making wall posts and made me ‘unlike’ them. Yes, apparently Betty Crocker does not like anybody who mentions the word ‘organic’ or who is not a mom. When a company has a Facebook page one assumes that they are open to discussion about their products and are open to hearing suggestions brought forth by consumers. Apparently the only purpose of their page is to advertise their products and to showcase on it consumers who don’t question what is inside of them. I wonder then how seriously does Betty Crocker actually take the general public? It really seems as if they are living in their own little cake world in which all consumers are happy with their products and will buy any new disgusting concept that they bring forth to the market.
Contending with a questioning consumer is obviously not something Betty Crocker is good at or they wouldn’t have deleted my posts or banned me from posting on their page. I am not a mom and I eat pretty healthy, so I am some sort of exotic beast that they must push out of their cake jungle instead of responding to me and showing me some respect by answering what I wrote. I don’t in any way fit into their demographic, so I must be ignored.
What has this taught me? This whole thing has just confirmed what I have already known; most food companies do not care about what you think at all. They really don’t. As long as there are people out there who will buy and eat their junk they will ignore those who question what they make and how they conduct business. The most important thing that we can do is to keep questioning them and not let them think that we are just going to go away when they ignore us. In order to gain respect you have to give it and I have none for Betty Crocker.