Kellogg’s Smart Start cereal claims to contain ‘Lightly sweetened, toasted multi-grain flakes and crunchy oat clusters.’ Doesn’t that sound nice and innocent? Kind of makes you want to run around a meadow in the Alps and sing some songs from The Sound Of Music. However, something dark and insidious is hiding in this cereal! Actually several dark and insidious things, but who’s counting?
Let’s take a look at the ingredients:
RICE, WHOLE GRAIN WHEAT, SUGAR, OAT CLUSTERS (SUGAR, TOASTED OATS [ROLLED OATS, SUGAR, CANOLA OIL WITH TBHQ AND CITRIC ACID TO PRESERVE FRESHNESS, MOLASSES, HONEY, BHT FOR FRESHNESS, SOY LECITHIN], WHEAT FLAKES, CRISP RICE [RICE, SUGAR, MALT, SALT], CORN SYRUP, POLYDEXTROSE, HONEY, CINNAMON, BHT [PRESERVATIVE], ARTIFICIAL VANILLA FLAVOR), HIGH FRUCTOSE CORN SYRUP, SALT, HONEY, MALT FLAVORING, ALPHA TOCOPHEROL ACETATE (VITAMIN E), NIACINAMIDE, ZINC OXIDE, REDUCED IRON, SODIUM ASCORBATE AND ASCORBIC ACID (VITAMIN C), CALCIUM PANTOTHENATE, YELLOW #5, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), BHT (PRESERVATIVE), VITAMIN A PALMITATE, FOLIC ACID, BETA CAROTENE (A SOURCE OF VITAMIN A), VITAMIN B12 AND VITAMIN D.
My, that is a lot of sugar! Let me list them as I see them on there: sugar, sugar, sugar, molasses, honey, sugar, corn syrup, honey, high fructose corn syrup, and honey. I don’t think I have EVER seen that many sugar loaded ingredients listed in just one product! I believe that Kellogg’s has broken some sort of record by making this! I guess they consider this cereal to be a ‘smart start’ because you’ll get a sugar high that will last a few hours after eating it. TBHQ and BHT also make an appearance, which are both really bad preservatives and that are banned in other countries. I guess they are good enough for us though! Polydextrose is partying in there as an added source of fiber, even though it’s proven that it doesn’t have the same effect as fiber that occurs naturally in food. Then there is your friend and mine gold oldie yellow #5! Plus, look at all of the added vitamins! It has been proven that vitamins added to a food do not absorb into the body as well as vitamins that are naturally occurring in food.
I’m beginning to think that Kellogg’s is trying to secretly decrease the surplus population by poisoning them with this stuff! Let’s look at the stats and see if we have anything further to fear.
It doesn’t have any fat, BUT it has 43 grams of carbs! 43! That’s insane! There are 14 grams of sugar alone. Well, that doesn’t comes of a surprise considering how often sugar appears in the ingredients. All of the bad things in this monstrosity negates those poor added vitamins. How could they ever stand a chance with all of that damn sugar crowding them in like that! Kellogg’s ought to be ashamed of themselves for promoting this as a smart start to the day, a good source of fiber and for having antioxidants. If you want to eat those things without the added preservatives in this cereal than I suggest you eat a bowl of oatmeal with some blueberries. This is just another example of a company pushing their junk cereal as a healthy food product. Stay as far away from this cereal as you can!